Someting is Happening!
Ronnie Cummins- Organic Consumers Assoc.
#regenerate!
Dear Organic Consumer, 
Something is happening. There’s a shift taking place.
An awakening.
A connecting of the dots between our soil, climate, and food. Between our health, and the health of our entire ecosystem.
Along with this awakening comes the realization that we, the people—not corporations, not politicians—are our best hope for restoring sanity to a food and farming system that has run so far amok it threatens every aspect of our existence.
We still need to raise $160,000 by midnight December 31 to take advantage of a matching funds challenge from Mercola.com and Dr. Bronner’s. Your donation will help us keep up the pressure on Monsanto and Big Food, and take back our food and farming systems. Please make a generous donation online, by U.S. mail or by calling our office—details here.
December 5 marked the official end of the United Nations International Year of the Soils.
I choose to see this as a beginning.
Scientists, farmers, ranchers and consumers are only just beginning to understand the vast potential that lies beneath the ground, in our soils. The potential to grow food that is more nutrient dense—and to grow more of it. And while we’re at it, the potential to store rainfall underground instead of losing it as runoff, to clean up our waterways, to revitalize local economies, to restore resilience through biodiversity, and most important, to draw down excess carbon out of the atmosphere and put it back in the soil where it belongs.
We can cool and regenerate the Earth, and feed the world, by becoming responsible stewards, producers, consumers, citizens.
I believe our future and the future of generations to come hinges on how successfully, and how immediately, we get back to the business of regenerating our soils.
So what, or who, is standing in the way? The very same players who got us into this mess in the first place—Big Ag, Big Food, Big Pharma and the politicians who have allowed these corporations to write our food and farming policies.
Our adversaries in this battle are powerful and ruthless, but they are not invincible. Thanks to you, we’re already forcing food companies to clean up their acts, to label or reformulate their products, or to add organic products to their lines. We're doing this by tarnishing their brands, by exposing the GMOs, pesticides and drug residues in their products, and by undermining their profits.
As food companies look for new sources of non-GMO and organic ingredients, farmers and ranchers will look for ways to fill the demand.
It’s up to us now to pressure policymakers to support those farmers and ranchers who step up, who grow food and regenerate soils.
As it is now, your tax dollars—$20 billion a year—are being used to subsidize the chemical, factory farm and GMO producers who degenerate soils, pollute waterways, generate tons of greenhouse gas emissions, and grow “commodities" (not food) for use in ethanol products and factory farms.
That’s a system that’s worse than unsustainable. It's degenerative. On every level.
I believe we can, and must, change this system. And when we do, as one regenerative farmer wrote recently on his blog, “we’ll all be a whole lot better off and the earthworms will dance.”
Please help us make the earthworms dance in 2016. We can’t do it without you.
If you can help us raise an additional $160,000 so we can reach our $250,000 goal by midnight December 31, Mercola.com and Dr. Bronner’s will pitch in to bring our total year-end fundraising to $500,000. You can help us keep the momentum going by making a generous donation online, by U.S. mail or by calling our office—details here.
Thank you!
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Ronnie Cummins
National Director, Organic Consumers Association and Organic Consumers Fund
P.S. We have until midnight December 31 to take advantage of this matching grant. Please make a generous donation today. Donations made to the the Organic Consumers Association, a 501(c)(3) are tax-deductible. If you don't need the tax deduction, please consider making a donation to our 501(c)(4) lobbying arm by clicking here. Thank you!